Report Released at Unified Symposium Shows 25% Sales Growth in 2006

Sacramento, Calif.—U.S. wine sales under screwcap have increased 24.6% in 2006 according to research released yesterday by ACNielsen at the Unified Wine & Grape Symposium in Sacramento, California. In a joint winemaking and marketing/public relations panel focused on wine closures and acceptance in the marketplace, Paige Poulos, founder of the Alliance for Innovative Wine Packaging (AIWP) and president of Paige Poulos Communications, presented the latest 52-week ACNielsen research sales data on screwcap closures. The latest scan data shows strong growth, with screwcap closures winning market share.

"The burgeoning market for innovative closures is not about direct competition with natural cork," said Poulos. "This is about diversification and convenience, creating new opportunities for the enjoyment of wine as an everyday beverage, and expanding the market. In the immediate future, we see traditional packaging continuing to thrive, with screwcaps and other innovative closures seeing widespread consumer acceptance. This is a very healthy market dynamic."

According to ACNielsen, sales of wines with screwcap closures surged 24.6% in 2006, 2.3 times faster than the total 750ml bottled wine category. ACNielsen found white wines, imports and wines priced $8 to $11.99 to be the most developed within the screwcap segment. Grossing $191.9 million in retail off-premise sales (U.S. food/drug/selected liquor markets), screwcap finished wines contributed to 4% of total 750ml table wine sales for the 52-week period ending December 16, 2006.

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